Kevin Hart x Beyond Meat. Developed creative concept, lead script writing, content capture and editing.
Yeezy x adidas. Led global product launch from concept to creation. At launch was the #1 organic topic in the world on Twitter.
Snoop Dogg & Derwin James x Beyond Meat. Created & executed food truck concept for NFL Week 1, 2021. Signed both Snoop Dogg and Derwin James to Beyond Meat.
Pharrell x adidas Football. Project lead on Super Bowl 52 'Liberty & Justice' brand campaign.
Co-created brand campaign narrative and creative with Liza Koshy for national launch of KFC x Beyond Chicken.
Adidas Sport Club, Coachella 2019. Responsible for all global athlete activations which included celebrity x pro athlete 3 point competition, Von Miller BBQ, and Diplo Day Party. Hosted over 30 global athletes.
BAPE JAPAN x ADIDAS FOOTBALL. Directed sports & entertainment marketing integration with over 40 NFL Athletes (Patrick Mahomes, Aaron Rodgers, Von Miller, Joey Bosa) and key celebrities (Quavo, Chad Ochocinco).
BEYOND MEAT APPAREL | PRODUCT, DISTRIBUTION & WEBSITE CREATION
AIRE LIBRE AVE BY CHRISTIAN KIRK | PRODUCT & BRAND CREATION
Chris Paul x Beyond NBA Finals 2021. Lead entire marketing activation from ideation to execution.
YG x Kike Hernandez. Booked talent, approved content edits and executed talent content post.
adidas x Parley x Chad Johnson LA beach clean up. Created event, booked talent and secured talent posting.
Created the concept and lead the collaboration between football (USA) & running (Germany) business units. Executed a 18 month product in only 9 months to launch at Super Bowl 51. It was the first time in brand history running and football had ever collaborated on a product launch. Resulted in a global sellout of both products on launch day and the most talked about sneaker brand at Super Bowl 51.